Bridge the Gap™ by Revenue Reimagined
Bridge the Gap™ is a podcast designed for founders and revenue leaders looking to uncomplicate their revenue engines. Hosted by Adam Jay and Dale Zwizinski, two personalities with distinct styles/approaches but a shared vision - driving growth without complication.
Each episode features interviews with leaders from Sales, Marketing, Customer Success, and RevOps along with some of today’s most respected founders. Those you’ve come to know and love and those so deeply engaged in shaping their companies, they’ve remained unknown to the masses.
Guests share valuable insights aimed at helping you transform your revenue outcomes and achieve consistent upward growth by challenging the way you think about revenue today.
Bridge the Gap™ by Revenue Reimagined
Episode #124 The Modern Outbound Team Structure For Faster Pipeline | AJ Cassata
Are your cold emails getting ignored while LinkedIn sits idle?
In this episode of Bridge the Gap, we sit down with AJ Cassada, co-founder and CEO of Revenue Boost, to break down outbound that actually converts. We cover how to run LinkedIn and email together, what to test, the only metric that matters, and the modern outbound setup that scales without spray and pray.
Key Highlights
- How to use LinkedIn for warm touch and email for scale
- The one metric that matters is contacts per positive reply
- Personalization that helps deliverability without fluff
- Testing ideas that lift replies across crowded inboxes
- The modern outbound team GTM engineer plus SDR focus
If you are a founder, GTM leader, or operator who wants to get practical tooling tips for sending, tracking, and follow-up, this episode is for you.
Connect with AJ - ajcassata
Sponsor info:
We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!
Learn more about Sendoso today at https://www.sendoso.com…
ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...
🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?
We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.
